Millennial Generation and Smartphone Purchase Intention

Smartphones are the most popular in use among younger generation, with 81% of young people having their own phones. Smartphone technology, its high functionality, certainly change behavior people, especially adults as frequent smartphones at this time. From findings adult and increasingly competitive issues between brands smartphones, research will identify intentions purchasing smartphones. results above can be concluded that purchase consumer influenced by brand image. The higher status image, more there are. correlation product knowledge is known amount knowledge. Perceived price a moderator, from statistical when consumers buy better (high) on suitability prices to products Meanwhile, conformity does not contribute buyer intentions.